MEET THE WINNERS OF THE MIKAYLA NOGUEIRA #KVDFTHERULES CONTEST
We know you’ve been waiting… It’s finally time to reveal the winners of our #KVDFtheRules contest in partnership with Mikayla Nogueira. Meet the winners, watch the campaign video they shot in New York City + learn how to recreate every look from the shoot.
// THE BIG REVEAL //
FOLLOW THE RULES OR F*CK THE RULES
Mikayla + our four winners met up in New York City to star in our latest campaign. Whether you feel like following the rules or you just wanna say f*ck it, you’re going to want to watch this.
// BEHIND THE CAMPAIGN //
When it comes to makeup versatility, there’s one name that always comes to mind: Mikayla Nogueira. One thing we love about Mikayla is that she's not just one thing. Sometimes she keeps it neutral, sometimes she goes all out. But her look is always boldly her. And that’s how we think about our makeup, too. We make kit-essentials that let you have it both ways–for when you want to follow the rules + for when you just want to say f*ck it. Because makeup can be whatever the hell you want it to be. Mikayla agrees: “I can definitely identify with both the ‘f*ck the rules’ side and ‘follow the rules’ side. I love to alternate.”
// BEYOND MAKEUP //
“From the get-go, I knew I wanted to play with the concept of following the rules and saying ‘f*ck the rules,’” Mikayla emphasized. "This struggle is something I face daily as a creative, a makeup artist, and simply as a person. It extends beyond makeup—it's a broader message. If you're passionate about something, whether it's makeup or anything else in life, you just have to say ‘f*ck it’ and go for it. I hope this message resonates with everyone, not just makeup lovers.”
MEET THE WINNERS + GET THEIR LOOKS
Each winner wore a trending + trend-bending look on the set of our #KVDFtheRules shoot. Spotted a look you love? Follow the steps below to put your spin on it.
JOONYER @JOOONYER
5-MIN MAKEUP
FOLLOW THE RULES
1 // Blend a light layer of Good Apple Foundation Balm in Deep 098 + use Good Apple Concealer in Deep 183 for spot coverage. Set it with Lock-It Setting Powder.
2 // Fluff + fill brows with Super Pomade in Walnut.
3 // Create a full-lash effect with a super-skinny line of Tattoo Liner in Trooper Black across the lash line.
4 // Define lips with Everlasting Lip Liner in Crucifix + blend
JOONYER @JOOONYER
BLUE TATTOO
F*CK THE RULES
1 // Blend Good Apple Foundation Balm in Deep 098 for all-over coverage, then use Good Apple Concealer Deep 183 to brighten + conceal. Set base with Lock-It Setting Powder.
2 // Define brows + facial hair with Super Pomade in Walnut.
3 // Create a base on lids with Super Pomade in White Out in a bold wing shape. Fill in with Tattoo Pencil Liner in Azurite Blue.
4 // Tap Everlasting Lip Liner in Crucifix on lips.
LARYSSA @LIVELYBEAUTYY
STRAWBERRY MAKEUP
FOLLOW THE RULES
1 // Blend out Good Apple Foundation Balm in Medium 048 + brighten undereyes with Good Apple Concealer in Light 122.
2 // Contour with shade Lucid in the Shade + Light Contour Palette. Dust on Everlasting Blush in Peony across the apples of cheeks + blend toward the temples.
3 // Dot on faux freckles with Tattoo Liner in Mad Max Brown, then use your finger to tap the dots into skin for a natural look.
4 // Create a strawberry-inspired flush of color across the lids with Petal Nebula from the Moongarden Eyeshadow Palette. Deepen the crease + highlight the brow bone with the Shade + Light Contour Palette.
5 // Finish with a ripe pink pout with Everlasting Hyperlight Liquid Lipstick in Moth Orchid.
LARYSSA @LIVELYBEAUTYY
WATERPROOF WATERCOLOR
F*CK THE RULES
1 // Create a smooth canvas with Good Apple Foundation Balm in Medium 048 + Good Apple Concealer in 122.
2 // Contour with Shade + Light Contour Palette in Lucid + apply Everlasting Blush in Peony from cheekbones to temples.
3 // Blend out Super Pomade in Daffodil, Roxy + Power Green for a waterproof watercolor wash of color across the lids. Bring Magenta onto cheeks.
4 // Draw a thin line of Tattoo Liner in Trooper Black + smudge lower lash line with Tattoo Pencil Liner in Azurite Blue. Finish with Full Sleeve Mascara.
5 // Match your cheeks with Everlasting Hyperlight Liquid Lipstick in Scarlet Pearl on the lips.
AUDREY @ADREWWO
BADDIE MAKEUP
FOLLOW THE RULES
1 // Mattify complexion with Good Apple Serum Foundation in Medium 027 + conceal the evidence with Good Apple Concealer in Light 119.
2 // Sculpt with Shade + Light Contour Palette in Shadowplay + swipe Everlasting Blush in Foxglove across cheeks.
3 // Shape brows with Super Pomade in Graphite + apply Shadowplay in the crease + outer corner of the lid.
4 // Baddify eyes with a sharp-as-a-knife wing using Tattoo Liner in Trooper Black.
5 // Tightline the upper lash line with Tattoo Pencil Liner in Chromite Black, then apply Tattoo Pencil Liner in Pearlspar White along the lower lash line.
AUDREY @ADREWWO
DAZZLE TEARS
F*CK THE RULES
1 // Even out skin with Good Apple Serum Foundation in Medium 027 + Good Apple Concealer in Light 119. Set base with Lock-It Finishing Powder in Light.
2 // Contour with Shade + Light Contour Palette + add a wash of blush to cheeks with Everlasting Blush in Foxglove.
3 // Wing out Tattoo Pencil Liner in Trooper Black + smudge undereyes with Tattoo Pencil Liner in Radium Green.
4 // Swipe Dazzle Stick in Green Flash under the eye + blend in Hail Surge from the inner corner down to the cheek. Add an extra dose of shimmer with Sleeptalk from the Surreal Bloom Eyeshadow Palette. Add length to lashes with Full Sleeve Tubing Mascara.
5 // Line lips with Everlasting Lip Liner in Crucifix + fill with Everlasting Hyperlight Liquid Lipstick in Night Heron.
KRISLYN @KRISLYNCOSMETICS
ANGEL MAKEUP
FOLLOW THE RULES
1 // Create an angel-skin base with Good Apple Foundation Balm in Medium 027 + Good Apple Concealer in Light 119.
2 // Define cheekbones with ModCon Contour in Light. Blend a custom blush by mixing Good Apple Foundation Balm + Everlasting Hyperlight Liquid Lipstick in Moth Orchid, then diffuse it onto cheeks.
3 // Fill brows with Super Pomade in Light Brown + line lids with Tattoo Pencil Liner in Pyrolusite Brown.
4 // Blend Shadowplay from the Shade + Light Contour Palette into the crease + tap Dazzle Stick in heavenly shade Hail Surge onto the lid. Create long, fluttery lashes with Full Sleeve Tubing Mascara.
5 // Line lips with Everlasting Lip Liner in Queen of Poisons + fill in with Everlasting Hyperlight Liquid Lipstick in Moth Orchid. Tap to blend a touch of Good Apple Foundation Balm into the center of the lip for a pouty ombre effect.
KRISLYN @KRISLYNCOSMETICS
COLOR CLASH
F*CK THE RULES
1 // Create a natural matte finish with Good Apple Serum Foundation in Medium 027 + use Good Apple Foundation Balm in Tan 063 as a bronzer. Set with Lock-It Setting Powder.
2 // Diffuse Super Pomade in Roxy across lids + top with Dazzle Gel in Violet Aurora.
3 // Line eyes with Tattoo Pencil Liner in Trooper Black + coat lashes with Full Sleeve Tubing Mascara.
4 // Go for bold with a contrasting lip by swiping on Everlasting Hyperlight Liquid Lipstick in Bloodflower
YOU’VE GOT THE TIPS, NOW GET THE LOOKS
Are you team follow the rules or team f*ck the rules? Actually, you don’t have to pick. With KVD Beauty, you can create looks to express every side of you